GfK Research Finds Malaysians Favor LED TVs and Smart TVs
According to a recent survey conducted by GfK Malaysia, Malaysian consumers seem to be buying more and more TVs and on average, favor LED TVs and Smart TVs as their first choice.
Retail audit findings have already indicated that the TV market in Malaysia is estimated to be US$629 million, and LED TVs and Smart TVs have registered 50 percent in volume and 17 percent in value growth in the last 12 months.
“As technology continues to develop and advance, lowering prices have made LED TVs increasingly affordable and this is a key factor driving its escalating sales in the country,” explained Jennifer Chan, General Manager of GfK Malaysia. “We are witnessing falling TV prices across the board. For instance, the price of a 42 inch LED TV averaged at USD973 a year ago but today cost 31 percent less, at just USD673.”
In terms of Smart TVs, over the last 12 months, nearly 215,000 units, or 17 percent of all flat panel TVs sold, comes enabled with the ability to access content on the Internet.
“Web-connected TV is currently experiencing strong growth in Malaysia and this is evidenced by the rapidly expanding repertoire available in the market to cater to tech savvy consumers eager to enjoy the latest cutting edge TV technology,” added Chan.
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