ADATA Unveils 'The Dash to Infinity' at COMPUTEX 2012
Recently, ADATA was recognized as a paragon of successful re-branding by ReBrand 100 Global Awards. The company now has a consistent concept and image that clearly expresses both its target user's personalities and product performance features.
During COMPUTEX 2012, ADATA announced the 'DashDrive' product name for USB flash drives and external HDDs. The DashDrive series is divided into four categories, the 'DashDrive Elite' is designed for business professionals, 'DashDrive Choice' is for the stylish trendsetters, 'DashDrive Durable' is built to withstand punishment and perfect for outdoor and active users and finally, they have the 'DashDrive' for value seekers.
Aside from the new DashDrive product lineup, ADATA also showcased new SSDs, DRAM modules and memory cards. These products fall under the original Xtreme Performance Gear (XPG), 'Premier Pro' and 'Premier' product names and are the best solutions for speed, technology innovation and performance.
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