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Leica Launches its Latest Superzoom Camera

Leica Launches its Latest Superzoom Camera



24x Optical Zoom Makes for Serious Versatility

Leica Camera has revealed the Leica V-Lux 3, a new compact digital camera with an extensive range of features. This versatile all-round camera features a Leica DC Vario-Elmarit 4.5-108mm f/2.8-5.2 ASPH. 24-fold super-telephoto zoom lens with an enormous range of focal lengths equivalent to 25–600mm in 35mm format. For photographers who like to shoot landscapes, architecture, sport, travel, portraits or wildlife, this enormously flexible lens makes the new V-Lux 3 ideal for almost all photographic situations. The newly-developed 12.1-megapixel CMOS image sensor guarantees exceptional image quality for all applications.

Managing Director of Leica Camera Asia Pacific, Sunil Kaul said, “We are very excited to welcome the newest member of the family in the first few days of January in time for New Year, the new V-Lux 3, a beautiful gift for yourself or loved ones. This innovative 'all-in-one' solution combines classic photography functions with video quality that can only normally be found on premium camcorders. With a handy and compact design, the camera is the ideal companion for you wherever you go. At Leica, we take pride in manufacturing quality and functional products which will continue to capture more of the important moments of your life.”

In conjunction with the introduction of the V-Lux 3, Leica Camera announced a unique multimedia collaboration with Capital FM to develop the station’s online video channel. This collaboration will kick off with its first episodic program entitled ‘The Strength of Women’, which will be directed and hosted by renowned personality and Capital FM DJ, Asha Gill.

To know more about the V-Lux 3 or other Leica products, please visit www.leica-camera.com.